Unilever’s biggest brands kicked off the largest U.S. Hispanic social media and entertainment gathering in the country in Miami this month.
Unilever kicked off Hispanicize 2016 with Tu Twist, a campaign that celebrates Latina culinary creativity with an original web series hosted on ViveMejor.com. The webseries stars the host of Gran Hermano, Giselle Blondet, and is written by the star of Comedy Central’s “Alternatino,” Arturo Castro. Vive Mejor sponsored a special screening of the inaugural episode at the Hispanicize Film Festival.
Unilever’s U.S. personal care brands provided an intimate VIP experience with the #100PorCientoTu campaign, celebrating Latinos’ individuality and self-expression. Hispanicize attendees enjoyed the #100PorCientoTu His and Hers Style Suite where a variety of brands and experts were highlighted each day. The pampering experiences included dry hair styling for women, a men’s fashion styling and grooming experience and fitness advice.
Vine influencer David Lopez hosted the #100PorCientoTu His and Hers Style Suite featuring Irma Martinez, Fashion Stylist for AXE, Caress, and TRESemme with Marco Peña; Dove and Dove Men+Care with Dove Hair stylist Mario Anton; Denise Bidot, featuring POND’s; Suave with celebrity stylist Leonardo Rocco; and Degree with fitness expert Idalis Martinez.
Hispanicize attendees were also invited to experience the Cocina Vive Mejor (pictured above), a modern kitchen experience with daily meriendas (snacks) sponsored by Unilever brands Knorr, Hellmann’s and Lipton and an ice cream party sponsored by Popsicle, Fruttare and Breyers.
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